OUR CORE BELIEF & VALUES
Raising ones ALTITUDE and fully utilizing ones APTITUDE with a positive ATTITUDE results in ACTION that promotes EFFECTIVE, SYSTEMATIC SUCCESS for the INDIVIDUAL and COMMUNITY as a WHOLE!
OUR CORE VALUES EXPLAINED
Aptitude
Aptitude (natural ability and talent) is a balance of Emotional Intelligence (EI) and Intelligence Quotient (IQ). As one progresses through this life knowledge is a key to progress of self, others and the world at large. However, if that knowledge is not balanced with emotional intelligence the possibility arises that individuals of high intellect find themselves not coping with the world around them due to lack of self-control, self-management, positive filters and good judgement.
Aptitude incorporates the whole of the brain and its’ multiple intelligences (MI). In the business world Aptitude relates to the nature and nurture. That which is inherent in the individual and that which is acquired through training, development and growth.

Altitude
Altitude (intensity of self) is a belief in who we are, where we come from and where we are going, as we perceive it. Research over the years has indicated that those with a concrete understanding of self who are engaged in a focused purpose and a plan are more balanced, self-efficient, self-managed, confident and grounded.
In the business world Altitude relates to success in life, reputation and eminence (A person of high station or great achievements).

Attitude
Attitude, (a mental and emotional entity that inheres in or characterizes a person), is affected by what we allow into our brains through our five senses. Would you allow lazy, dishonest, low-morals, unambitious members to be part of your board of executives if you wanted a company on the cutting edge of competition in the global market? What we allow, though, our five senses, into our brain, depicts our thoughts, motives, decisions and attitude towards all that our hands and feet find to do.
Attitude encompasses Emotional Intelligence, the relationship and outcomes of the individuals mind and heart (intellect and emotions). In the business world it relates to how the individual copes through daily challenges, conflict and demands.

Action
Action is the sum product of how we choose to embrace the altitude, aptitude and attitude progression in our lives. Altitude, aptitude and attitude will be reflected in our daily actions, and actions show the outcome, which in turn through assessment guides our choices to progress more strongly in the field of emotional intelligence, enabling more effective choices to systematically build our Altitude, Aptitude and Attitude as we progress through the cycle to greater self-management, empathy, self & social-awareness, self-motivation and adaption.
In the business world action is the known and shown proof of the outcome of the human capital encompassing all the other facets as an outer measurement or yard stick to self- analyse in order to systematically manage self-improvement in the 4 A’s.
